Clinical / Marketing Liaison

Singing River Health System

Job Description

The Clinical / Marketing Liaison is a member of the Business Development team and is responsive to the needs of key service lines in the Health System, as well as being involved in business development opportunities as they progress. He/She develops and implements a program of outreach to identify new referral sources and to maintain ongoing relationships with physicians, providers and referral sources in Jackson, George and Harrison County. The Liaison proactively builds positive working relationships with customers and referral sources while responding to customer requests and concerns. The Clinical / Marketing Liaison promotes key service lines through regular visits that reflect the quality of patient care and other unique capabilities.

The Clinical / Marketing Liaison encourages physician and provider offices, nursing homes, case management, social workers and discharge planners to choose Hospice of Light and other Health System services as the preferred option for patient care. He/she educates providers on admission criteria and other clinical measures to improve patient outcomes. The Clinical / Marketing Liaison provides in-service training to other clinical staff, participates in speaking opportunities to the community, and is engaged in community involvement activities throughout the year.

Bachelors Degree in a related field required; prefer a degree in nursing, social services, or marketing.

Clinical licensure preferred as a Registered Nurse or Licensed Certified Social Worker.

If licensed in a clinical field, BCLS Certification preferred.

A minimum of two (2) years experience in medical sales and marketing in the healthcare industry required.

Physical Demands
Work is moderately active: involves sitting with frequent requirements to move about the office, move about the facility, and to travel to another facility within the SRHS service area. Work involves exerting a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body. Work involves using repetitive motions: substantial movements of the wrists, hands and/or fingers while operating standard office equipment such as computer keyboard copier and 10-key.

Work involves being able to perceive the nature of sound at normal speaking levels with or without correction; the ability to make fine discriminations in sound. Work requires close visual and acuity and the ability to adjust the eye to bring an object into sharp focus, i.e. shift gaze from viewing a computer monitor to forms/printed material that are closer to compare data at close vision.

Must be able to be active for extended periods of time without experiencing undue fatigue. Must be able to work flexible.

Mental Demands
Must demonstrate keen mental faculties/assessment and decision making abilities. Must demonstrate superior communication/speaking/enunciation skills to receive and give information in person and by telephone. Must demonstrate strong written and verbal communication skills. Must possess emotional stability conducive to dealing with high stress levels. Must demonstrate ability to work under pressure and meet deadlines.

Attention to detail and the ability to multi-task in complex situations is required.

Special Demands
Must possess superior customer service skills and professional etiquette. Must possess proficient knowledge and ability to use a computer (must be keyboard proficient) and other office technology (i.e., telephone, fax, etc.). Must have working knowledge of MS Outlook, Excel, Word, and PowerPoint. Job requires traveling throughout the SRHS service area with the employee providing his/her own transportation. Must have a valid driver license.

Work requires the ability to function independently, adapt to workload demands, set priorities, and understand and set goals. Must possess highly developed organizational, planning and management writing skills. Must understand the fundamentals of automated data processing, and be able to quickly gain a detailed understanding of complex computerized and non-computerized information. Must possess proficient knowledge of budgeting, general ledger and financial statement preparation.

Must possess medical community knowledge and an understanding of and commitment to providing the best patient service. Must possess the ability to market aggressively and deal tactfully with customers and the community. Must have a proven record of accomplishments in achieving new patient referrals and building relationships with referral sources.